1. Get Readers!
Let’s face it, most of us are not writing a diary here. We want our words seen by millions. Therapists claim we didn’t get enough “Show & Tell” in grade school. Try this — Join Facebook groups that have nothing to do with writing (otherwise you’re competing with other hungry bloggers) but make sure the group is at least in your niche. Let’s say you are a food, gardening or fashion blogger. Or you blog about parenting. Join those kind of special interest Facebook groups and then periodically post about a fantastic article a friend of yours sent and now you want to pay it forward and share the link. If you have a different profile photo on Facebook than the one on your blog, chances are nobody will correlate you are one in the same person.
2. Start Your Comments Off On The Right Foot!
Did you just post something terrific and . . . crickets? There’s nothing wrong with giving a little encouraging nudge to your readers with a comment (anonymously, of course!) from yourself that says, “This was pure genius! I seriously hope I get to be the first one to comment here about how good this was.” Emperor’s New Clothes, people! Rest assured, others will soon follow suit. Do not forget to respond back to yourself (you don’t want to be ignored, right??) with something like this. “Much appreciated, Anonymous! I hope you’ll come back and tell me your name so I can thank you properly.” What?? We talk to ourselves when we’re alone in the car. What’s wrong with a little self-esteem raising banter on our blog?
3. Visiting Other Bloggers!
What goes around comes around. You must give in order to receive. Yada, yada, yah ha. If you want subscribers and engagement, surprise — you’ll need to subscribe and engage. But only subscribe or follow extremely succinct bloggers. Better yet, bloggers who write in rhymed verse. Trust me, they can’t carry this out for too long. This will cut your required daily reading in half. Would you rather take a class on Emily Dickinson (she was a short poet, standing a mere 5 ft.) or Tolstoy? Alternatively if someone becomes too wordy for you, simply delve into the middle of their War and Peace entry and single out one sentence to quote. Go to their comments and copy/paste their own words back to them, followed by “Best. Line. Ever.” People love seeing that. Warning: Do not excerpt something from the beginning or the end. They will suspect you didn’t really read the entire thing. The nerve of them.
4. Testing Your Readers For Sincerity!
Ever get the feeling “they’re just not that into me?” People might be reading/commenting just so you’ll follow the Golden Rule and return the favor, taking an interest in what they do. Especially people in real life. Your sister probably doesn’t have time to TRULY read your blog, yet every so often she’ll toss out, “Hey, great post last week.” Then you can say, “Thanks, Sis! Do you mean the one where I bought crunchy peanut butter and had to pick out all the lumps so the kids wouldn’t say Ew?” After she says, “Yep, that’s the one!” you can lower the boom. There is no such post. What kind of nut doesn’t buy smooth and creamy?
5. Bring People Back to Life!
Do you notice some original subscribers have died out or lost interest in visiting your blog. But is the love affair really over? Try this: Occasionally peruse your statistics list (this is akin to going through your personal telephone book, back when we had those) and when you see someone you haven’t heard from in a long time, immediately visit their blog and gush in the comment section. This will jog their memory about your existence and they will think, “Oh yeah. Her. I suppose I should probably go see what she’s been up to lately.” And then just like Poltergeist . . they’re baaaaack.
6. Get More Readers!
Ploys for this endeavor cannot be done too often. Put the link to your blog as an auto signature stamp on your email. Suddenly become the best little email communicator in the world. This is like sending advertisements for your blog into their home without having to pay for postage. Volunteer to send out class emails for the teacher and help your boss out at work with company memos. People love romance. Email an invitation for your wedding to everyone you’ve ever met. After traffic increases on your blog, simply break up with the creep. Do not discount the idea giving birth to more children. They will grow up to be readers.
Nobody wants to read a plain paragraph anymore. Would you be reading this if it wasn't in a list format? No! List Blogs have become so fashionable that they are called "Listicles." Like "Articles" only they're numbered. Go back into all your old posts and convert them to lists. Anything you’ve written can easily be numbered, categorized, pro’d & conned or How To’d and it will instantly become fresh again. Didn’t your mother tell you to go through your wardrobe and update with new buttons? Don’t you put new knobs on your kitchen cabinets instead of refinishing them? Same thing here . . . Bullets, baby! And when you’ve exhausted lists. Compare and Contrast stuff. i.e. “How Marriage Is Similar to Divorce.”